How I made the decision to enter into the Digital Economy

A case of “When the student is ready, the teacher will appear”

Invitation into the Digital Economy

This is it Angie! Over the last several weeks, I have sent you many emails and videos about the possibilities of this online business. Now is the time to make the decision. You are either in or not. Which is it?”

I want to give credit to this digital marketer. Prior to this tough message, he had diligently and professionally so, sent me many pleasant emails … many of which … I never opened.

The above message however, was different. He was asking me to act.

I did.

I told him that I didn’t think that digital marketing was for me … but I felt his emails had some value and would thus like to continue receiving them.

To cut a long story short … many emails later … all of which were laden with value … I eventually made the decision to enter into the digital economy.

I subscribed to the online business opportunity that was being offered.

What made me do it? … a combination of many things … but one thing that I know for sure … It was a case of …

… When the student is ready, the teacher appears …


Source and meaning of “when the student is ready the teacher appears”

The origins of this saying has been attributed alternately to the Buddha (Siddhartha Guatama Shakyamuni) and to the Theosophical society.

My understanding of the literal meaning of this saying is:

Of all the factors that are necessary for learning to take place, the need, desire, ability and willingness to learn (by the learner) is key. Only then, can the presence of a teacher be useful.

This literal meaning reminds me of an African Proverb that says “You can take the cow to the river but you cannot make it drink”

cow grazing beside a river
The cow will only drink from the river, when it is ready to do so …


 Advantages of the Digital Economy

I currently work as a doctor in the  accident and emergency unit of our national and referral hospital. My work is great! It is very fulfilling in many ways. Every day I get the opportunity to make a difference in somebody’s life and I am aware what an honor and privilege this is.

I love my work and I do it comprehensively, with competence and compassion.

The nature of work, however, has its limitations.  My life projections have long flattened out … and …

  • I am dependent on my physical energy which is beginning to wear out;
  • I cannot replicate myself in my day to day interactions with my clients; and
  • I work for only a fraction of the 24 hours I have in a day.
A doctor holding her stethoscope
Being a doctor is great, but the work has it’s limitations.

Furthermore, although the possibilities of retirement have been in my radar for some time, I have not quite worked out what this would mean in terms of my capacity to continue to earn a living.

For more than a year, I had all the information I needed to make the decision. I had received many emails and free videos of a proven step by step process on how to start an online business. I even received testimonials from individuals who had used the proposed vehicle and were now living a life of their dreams. It was all very good … but it all fell on deaf ears.

Then one fine evening, the idea of no longer trading my time for money (the possibility of which was narrated by an individual in one of the videos I had received) suddenly seemed very appealing to me.

…The student was ready … and therefore … the teacher appeared …

An online business, with systems in place  that can replicate my efforts… even in my absence … and which can leverage on the 24 hour availability of the internet … suddenly seemed to be just what I needed …

Signing up for an online business
I finally made the decision to sign up into the digital economy …



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